Rancho Humilde, founded by CEO Jimmy Humilde alongside co-founders JB and Roque in the dynamic streets of Venice in 2011, has emerged as a trailblazing force in Latin music. With over 60 acts under its banner, the label is dedicated to reshaping the regional Mexican music tradition. Coined as "corridos tumbados" or "trap corridos," Rancho Humilde defies conventions, merging gritty narratives with contemporary rap influences. From historic chart debuts to its commitment to fostering a global movement, Rancho Humilde transcends boundaries and challenges cultural expectations.
This label, driven by authenticity and a vision extending beyond music, is more than just a record label—it's a cultural phenomenon, representing the vibrant pulse of Los Angeles and the evolving spirit of Latin music worldwide.