Desde Abajo
Hasta Aquí
Reshaping the landscape of regional Mexican music through innovation and authenticity.
OUR STORY
A Vision That Started in Venice
Founded in 2011 by CEO Jimmy Humilde alongside co-founders JB and Roque, Rancho Humilde emerged from the dynamic streets of Venice with a vision to revolutionize Latin music.
With over 60 acts under our banner, we've pioneered new sounds like "corridos tumbados" and "trap corridos," merging traditional narratives with contemporary influences.
OUR VISION
Breaking Boundaries in Latin Music
We're more than a record label—we're a cultural movement. Our mission is to create new possibilities and push the boundaries of what Latin music can be.
Through innovative production, fearless creativity, and unwavering authenticity, we're writing the next chapter in the evolution of regional Mexican music.
